Released as the lead single from No Limit Records’ watershed 1997 album Ghetto D, Master P’s "Make 'Em Say Uhh!" stands as an explosive, culture-shifting anthem that redefined the business model and sonic landscape of independent hip-hop. Merging the booming, high-octane production of the South with military-grade bravado, the New Orleans mogul turned a chant into a global phenomenon, proving that independent artists could dominate the mainstream on their own terms.